Content Creation

During my time at GSD&M, while working on the Capital One account, our team was tasked with concepting, creating, and pitching the next Capital One x Taylor Swift commercial ahead of her Eras Tour. As the resident Swiftie on the team, I was responsible for devising all the Easter eggs in the commercial, ensuring it resonated deeply with Taylor Swift's fanbase and added a layer of excitement and engagement to the campaign.

As the Social Media Community Manager for the Angel Soft Super Bowl campaign at Grey NYC, I engaged with audiences in real time to amplify brand presence and foster meaningful interactions during one of the biggest cultural moments of the year. I monitored sentiment, responded creatively to audience mentions, and leveraged trending conversations to ensure Angel Soft stayed culturally relevant and top-of-mind. My efforts contributed to driving engagement and creating a strong connection between the brand and its community during the campaign.

As a freelance Social Strategist for Mason Dixie Foods, I have been responsible for developing and executing social media strategies to enhance brand visibility and engagement. I’ve worked closely with the team to create compelling content, manage influencer partnerships, and optimize campaigns across various platforms. My efforts have contributed to growing the brand's online presence and fostering a deeper connection with its community through creative, engaging social media initiatives.

As the Senior Social Media Manager at Nulo Pet Food, I lead and optimize the brand's creative social strategy, driving engagement across multiple channels. I develop and implement content campaigns that highlight Nulo’s mission and products, leveraging a mix of storytelling, community-building, and data-driven tactics to grow brand awareness and loyalty. My role involves collaborating closely with cross-functional teams, managing influencer partnerships, and analyzing performance metrics to ensure impactful, results-oriented outcomes.

During my time at GSD&M, as the Social Strategist, I conceived the idea of having a spokesperson for an initiative close to my heart: repealing the luxury tax on menstrual products. To spread awareness and engage Gen Z, I introduced "Trina the Tampon," personified from my own work bag. I created and edited the video and crafted the copy for the caption, ensuring the campaign resonated with our target audience and highlighted the importance of the cause.

During my time at Khoros, I served as the Community Manager on the Cultural Relevance Team, focusing on Facebook. In this role, I actively commented on celebrity posts from the perspective of Facebook, with the goal of driving engagement and appealing to younger audiences. This experience allowed me to develop a keen understanding of social media dynamics, audience engagement strategies, and the importance of cultural relevance in building brand loyalty and interaction.

During my time at Khoros, I served as the Community Manager on the Cultural Relevance Team, focusing on Facebook. In this role, I actively commented on celebrity posts from the perspective of Facebook, with the goal of driving engagement and appealing to younger audiences. This experience allowed me to develop a keen understanding of social media dynamics, audience engagement strategies, and the importance of cultural relevance in building brand loyalty and interaction.

During my time at GSD&M, I spearheaded the creation, hosting, and editing of our TikTok account to raise awareness about the luxury tax on menstrual products. Through a series of engaging and informative videos, I effectively communicated our mission to repeal the luxury tax, driving significant engagement and increasing public awareness. This experience honed my skills in content creation, social media strategy, and video editing, while also demonstrating my ability to leverage digital platforms for social impact campaigns.