Content Creation
Community Management
Content Creation
During my time at GSD&M, I spearheaded the creation, hosting, and editing of our TikTok account to raise awareness about the luxury tax on menstrual products. Through a series of engaging and informative videos, I effectively communicated our mission to repeal the luxury tax, driving significant engagement and increasing public awareness.
During my time at GSD&M, I spearheaded the creation, hosting, and editing of our TikTok account to raise awareness about the luxury tax on menstrual products. Through a series of engaging and informative videos, I effectively communicated our mission to repeal the luxury tax, driving significant engagement and increasing public awareness. This experience honed my skills in content creation, social media strategy, and video editing, while also demonstrating my ability to leverage digital platforms for social impact campaigns.
Content Creation
Community Management
Content Creation
During my time at GSD&M, as the Social Strategist, I conceived the idea of having a spokesperson for an initiative close to my heart: repealing the luxury tax on menstrual products. To spread awareness and engage Gen Z, I introduced "Trina the Tampon," personified from my own work bag. I created and edited the video and crafted the copy f
During my time at GSD&M, as the Social Strategist, I conceived the idea of having a spokesperson for an initiative close to my heart: repealing the luxury tax on menstrual products. To spread awareness and engage Gen Z, I introduced "Trina the Tampon," personified from my own work bag. I created and edited the video and crafted the copy for the caption, ensuring the campaign resonated with our target audience and highlighted the importance of the cause.
Community Management
Community Management
Community Management
During my time at Khoros, I served as the Community Manager on the Cultural Relevance Team, focusing on Facebook. In this role, I actively commented on celebrity posts from the perspective of Facebook, with the goal of driving engagement and appealing to younger audiences. This experience allowed me to develop a keen understanding of soci
During my time at Khoros, I served as the Community Manager on the Cultural Relevance Team, focusing on Facebook. In this role, I actively commented on celebrity posts from the perspective of Facebook, with the goal of driving engagement and appealing to younger audiences. This experience allowed me to develop a keen understanding of social media dynamics, audience engagement strategies, and the importance of cultural relevance in building brand loyalty and interaction.
Community Management
Community Management
Community Management
During my time at Khoros, I served as the Community Manager on the Cultural Relevance Team, focusing on Facebook. In this role, I actively commented on celebrity posts from the perspective of Facebook, with the goal of driving engagement and appealing to younger audiences. This experience allowed me to develop a keen understanding of soci
During my time at Khoros, I served as the Community Manager on the Cultural Relevance Team, focusing on Facebook. In this role, I actively commented on celebrity posts from the perspective of Facebook, with the goal of driving engagement and appealing to younger audiences. This experience allowed me to develop a keen understanding of social media dynamics, audience engagement strategies, and the importance of cultural relevance in building brand loyalty and interaction.
Copywriting
Community Management
Copywriting
During my time at GSD&M, I served as the Social Strategist on the Air Force account. A significant part of my role involved creating compelling copy and captions for content across all social media platforms. This experience honed my skills in crafting engaging, brand-aligned messaging that resonated with our target audience and enhanced overall social media presence.
Copywriting
Community Management
Copywriting
During my time at GSD&M, I served as the Social Strategist on the Air Force account. A significant part of my role involved creating compelling copy and captions for content across all social media platforms. This experience honed my skills in crafting engaging, brand-aligned messaging that resonated with our target audience and enhanced overall social media presence.
Brand Strategy
Social Strategy
Brand Strategy
During my time at GSD&M, while working on the Capital One account, our team was tasked with concepting, creating, and pitching the next Capital One x Taylor Swift commercial ahead of her Eras Tour. As the resident Swiftie on the team, I was responsible for devising all the Easter eggs in the commercial, ensuring it resonated deeply with T
During my time at GSD&M, while working on the Capital One account, our team was tasked with concepting, creating, and pitching the next Capital One x Taylor Swift commercial ahead of her Eras Tour. As the resident Swiftie on the team, I was responsible for devising all the Easter eggs in the commercial, ensuring it resonated deeply with Taylor Swift's fanbase and added a layer of excitement and engagement to the campaign.
Brand Strategy
Social Strategy
Brand Strategy
During my time at GSD&M, while working on the Capital One account, our team was tasked with concepting, creating, and pitching a Capital One x Eras Tour Giveaway to cardholders. As the resident Swiftie on the team, I crafted the caption for the Instagram post and developed the content featured in the post itself, ensuring it resonated with Taylor Swift's fanbase and maximized engagement.
Social Strategy
Social Strategy
Social Strategy
As a freelance Social Strategist for Mason Dixie Foods, I have been responsible for developing and executing social media strategies to enhance brand visibility and engagement. I’ve worked closely with the team to create compelling content, manage influencer partnerships, and optimize campaigns across various platforms. My efforts have co
As a freelance Social Strategist for Mason Dixie Foods, I have been responsible for developing and executing social media strategies to enhance brand visibility and engagement. I’ve worked closely with the team to create compelling content, manage influencer partnerships, and optimize campaigns across various platforms. My efforts have contributed to growing the brand's online presence and fostering a deeper connection with its community through creative, engaging social media initiatives.
Social Strategy
Social Media Management
Social Strategy
As a freelance Social Strategist for Rize Credit Union, I develop and execute social media strategies that align with the brand’s mission to engage and grow its community. My role includes creating and optimizing content for various platforms, driving audience engagement, and using data-driven insights to adjust campaigns for maximum impa
As a freelance Social Strategist for Rize Credit Union, I develop and execute social media strategies that align with the brand’s mission to engage and grow its community. My role includes creating and optimizing content for various platforms, driving audience engagement, and using data-driven insights to adjust campaigns for maximum impact. By leveraging trending topics and authentic customer stories, I help build meaningful connections with Rize's audience and boost overall engagement across social channels.
Social Media Management
Social Media Management
Social Media Management
As the Senior Social Media Manager at Nulo Pet Food, I lead and optimize the brand's creative social strategy, driving engagement across multiple channels. I develop and implement content campaigns that highlight Nulo’s mission and products, leveraging a mix of storytelling, community-building, and data-driven tactics to grow brand awaren
As the Senior Social Media Manager at Nulo Pet Food, I lead and optimize the brand's creative social strategy, driving engagement across multiple channels. I develop and implement content campaigns that highlight Nulo’s mission and products, leveraging a mix of storytelling, community-building, and data-driven tactics to grow brand awareness and loyalty. My role involves collaborating closely with cross-functional teams, managing influencer partnerships, and analyzing performance metrics to ensure impactful, results-oriented outcomes.