Resume

February 2024 - PRESENT

• Developed and executed data-driven social media strategies to boost engagement.
• Utilized social listening tools and performance analytics to optimize content, adjust targeting, and ensure maximum impact.
• Launched integrated social campaigns, ensuring alignment with brand messaging and driving consistent audience engagement. 

January 2022 - November 2023

• Drove the client's all-encompassing social media strategy and ad campaigns, successfully engaging with a massive audience of 350M individuals.
• Spearheaded strategic consultation on social creative productions, implementing data-driven decisions that led to a 15% growth in social media revenue and a 20% boost in customer acquisition.
• Managed a team of two social media managers to conceptualize and implement strategic online campaigns, resulting in a 60%  increase in engagement.

September 2020 -  December 2021

• Directed content development and publishing across social channels, leveraging data analytics to optimize content performance and drive a 15% increase in lead generation.
• Orchestrated engaging presentations during client meetings, showcasing community updates that led to a 35% increase in customer engagement and a 15% rise in customer retention.
• Leveraged Khoros software and native insights to conduct in-depth data analysis, aligning project strategies with the most effective KPIs.

July 2019 - August 2020

• Orchestrated customer-centric marketing initiatives for L'Oréal products, collaborating cross-functionally to optimize promotional strategies and drive brand engagement, resulting in a 20% increase in revenue and 15% growth in brand engagement.
• Pioneered targeted marketing initiatives, leveraging customer data to refine strategies and boost product visibility, resulting in a 30% sales increase across omnichannel platforms.
• Leveraged data insights to assess campaign performance and identify growth opportunities; delivered strategic recommendations that enhanced marketing effectiveness, resulting in a 15% increase in ROI and $300k revenue growth.

B.S., UNIVERSITY OF TEXAS, AUSTIN

• Google Analytics Certified 
• Meta Blueprint Certified
• Sprinklr
• Hootsuite
• Dash Hudson
• Sprout Social
• Khoros Software
• Microsoft Office Suite: PowerPoint, Word, Excel, Outlook
• Adobe Premiere Pro, Box, Canva, CapCut, Sprinklr, Slack, VSCO, Wordpress, Youtube
• Social Media Strategy Development
• Content Creation
• Audience Analysis and Targeting
• Analytics and Insights
• Campaign Management
• Community Management
• Influencer Collaboration 
• Platform Proficiency
• Trend Analysis and Forecasting
• Strategic Communication Skills